Packing up and migrating to facebook and cross posting to LJ.

Witch: WHAT! Do I have to pay 20 billion zeny for my bills to Payon?

Munak: You could try Ragnarok Council which is in Alberta. We have holes that can take you to Niffleheim, Clock Tower, Prontera, or the lands with echidnas or ladybug.

LOL. Holes = portals.

Something of Kay’s I found when I was cleaning the computer of junk files.

Really great book… we should all go buy a copy…
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Pricken points out that we kill off our ideas more often than our colleagues (pg 1).
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invoice4.doc

[Link]The Web 2.0 Bullshit Generator: http://emptybottle.org/bullshit/

Is that the moon in the background? Or a speck of dust?
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It’s only a 15 minutes walk from the city.

Kev

The biggest obstacle for class tomorrow is probably not the in-lass deadline exercise; but actually getting to the Cutting Edge Post Production house at (the far end of) West End by 5pm. Read the rest of this entry »

You know it’s that time of the semester again when:

- Your draft assignment goes something like this: “The objective of this m*ther f***er essay is to define wtf presence is and determine a f***ing formulation to achieve optimum immersion in those MMORPGs I’d rather be playing right now.

- You’ve forgotten to eat/shower/go to the bathroom (yep, a friend of mine ended up with a bladder infection) on multiple occasions. Read the rest of this entry »

CREATIVE BRIEF

Generic Beer.

Why are we advertising?: Lost market share in beer to other alcoholic beverages. Consumers are increasing their spending in beer, but sales are going down. New government regulations on drinking.

Whom are we talking to?: Beer drinkers who are okay with drinking generic brands at home (private consumption). But they think it’s not cool to take generic brands to social gatherings. They are embarrassed by the thought of their friends finding out.

What do they currently think?:Guys: see beer as a masculine accessory and the entry ticket to social gatherings. Girls: who wants to be one of the boys.

What would we like them to think?:

What is the single most persuasive idea we can convey?: Generic beer is the ugly looking, good tasting beer.

Why should they believe it?:

Are there any creative guidelines?: 2 mediums
http://news.bbc.co.uk/2/hi/asia-pacific/6708533.stm
http://www.theaustralian.news.com.au/story/0,20867,20045681-12342,00.html
IBISWorld Press Releases:
http://www.ibisworld.com.au/pressrelease/pressrelease.aspx?prid=79
http://www.hemmy.net/2006/12/31/beer-can-art/#more-877
Super home-brand beer: http://www.news.com.au/couriermail/story/0,,21163307-3122,00.html