Pricken points out that we kill off our ideas more often than our colleagues (pg 1).
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Is that the moon in the background? Or a speck of dust?
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It’s only a 15 minutes walk from the city.

Kev

The biggest obstacle for class tomorrow is probably not the in-lass deadline exercise; but actually getting to the Cutting Edge Post Production house at (the far end of) West End by 5pm. (more…)

You know it’s that time of the semester again when:

- Your draft assignment goes something like this: “The objective of this m*ther f***er essay is to define wtf presence is and determine a f***ing formulation to achieve optimum immersion in those MMORPGs I’d rather be playing right now.

- You’ve forgotten to eat/shower/go to the bathroom (yep, a friend of mine ended up with a bladder infection) on multiple occasions. (more…)

CREATIVE BRIEF

Generic Beer.

Why are we advertising?: Lost market share in beer to other alcoholic beverages. Consumers are increasing their spending in beer, but sales are going down. New government regulations on drinking.

Whom are we talking to?: Beer drinkers who are okay with drinking generic brands at home (private consumption). But they think it’s not cool to take generic brands to social gatherings. They are embarrassed by the thought of their friends finding out.

What do they currently think?:Guys: see beer as a masculine accessory and the entry ticket to social gatherings. Girls: who wants to be one of the boys.

What would we like them to think?:

What is the single most persuasive idea we can convey?: Generic beer is the ugly looking, good tasting beer.

Why should they believe it?:

Are there any creative guidelines?: 2 mediums
http://news.bbc.co.uk/2/hi/asia-pacific/6708533.stm
http://www.theaustralian.news.com.au/story/0,20867,20045681-12342,00.html
IBISWorld Press Releases:
http://www.ibisworld.com.au/pressrelease/pressrelease.aspx?prid=79
http://www.hemmy.net/2006/12/31/beer-can-art/#more-877
Super home-brand beer: http://www.news.com.au/couriermail/story/0,,21163307-3122,00.html

You know your logo really stinks when you dedicated a web page to justifying it.

NTS - Logo: http://www.nutri-tech.com.au/logo.htm

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How much do people really trust advertisers?

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EVALUATION METHOD: K.E.V.I.N.
Knowledgeable and wise
Elder. Unlock thy
Vault of experience!
Is this n00b’s SPEC ad
Nectar to birds?
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