Witch: WHAT! Do I have to pay 20 billion zeny for my bills to Payon?

Munak: You could try Ragnarok Council which is in Alberta. We have holes that can take you to Niffleheim, Clock Tower, Prontera, or the lands with echidnas or ladybug.

LOL. Holes = portals.

Something of Kay’s I found when I was cleaning the computer of junk files.

Without Words

- How could the USP be depicted without words?
- Are there scenes or situations in which the product benefit could be conveyed without words?
- How can the benefit be portrayed in one picture?
- How might the USP be communicated in a silent film?
- How can the benefit be summed up without words in a simple picture?
- How could a story be told in simple sign language?

Mixing and Matching

- How can the product be combined with something else in order to make the USP clearer?:
– Mixing the two together?
– Collage?
– Selection?
– Rearrangement?
– Combine several objects to make one?
- How can the problem and solution be combined to make the product message unambiguously clear in a single picture.

Comparative Juxtaposition

- What before-and-after comparison could underline the product benefit?
- What can the product be compared with, to make the benefit obvious at a glance.
- What kind of juxtaposition could represent both the problem and the solution in surprising, provocative or humorous terms?
- How can the benefit be communicated by comparing the product with something from a completely unrelated context?

Repetition and Accumulation

- How can the product benefit be emphasized by repetition?
- How can repetition attract attention, and represent the problem situation in a witty, provocative or exaggerated way?
- How can the benefit be reinforced by an accumulation of problem situations?

Exaggeration

- What exaggeration could represent the benefit more forcefully?:
– What can be added?
– Make it bigger? Longer? Heavier? Thicker?
– give it added value?
– Increase the number of components?
– Multiply by tow? By twenty?
– the sky’s the limit?
- what reduction, no matter how extreme, could represent the USP more forcefully?:
– What can it do without?
– make it more compact?
– Smaller? Shorter? Flatter?
– More aerodynamic? Lighter?
– Can the parts be shown separately?

Turn it right around

- How can the benefit be depicted by inverting something familiar into its opposite?:
– Convert the benefit into a disadvantage?
– Show the negative instead of the positive?
– Achieve the opposite of the USP?
– Turn it upside down? Reverse roles?
– Change the perspective of hte people involved?
– Switch cause and effect?

Omission and Suggestion

- What could replaced the product? Who or what could take its place in order to focus on the USP?
- How can attention be attracted by omissions in headlines, copy, spoken dialogue or TV spots?
- What can be reduced or removed to emphasize the benefit?
- How can the product be reduced to its essentials?
- How can the product, packaging or benefit be represented, or replaced, by suggestion?

Paradoxes and Optical Illusions

- How can a paradoxical or contradictory statement emphasize the benefit of a product or service?
- How could an optical illusion represent a product feature visually?
- How can an optical illusion attract attention by making the target group play a game?

Provocation and shock tactics

- How can the product or its benefit be depicted provocatively?
- what has no one else ever associated with this product?
- What would no one dare to say about the product?
- Can you break a taboo, or provoke the target group by other means, to draw attention to the product message?
- How can you use a provocative allusion or double meaning to make the target group think?
- How could the product be depicted to have an especially horrifying or funny effect?
- How could it be made to scandalize or provoke?
0 How can shock be used to dramatize the product benefit?

Playing with Time

- What effects does time have on the product or the user?
- How will the product change the user’s future?
- What possibilities does it open up? How will it affect the way the user now views the past?
- How might the user have had to solve problems previously without the product?
- Where does the new product take the user?
- What can be used from anywhere in history to throw positive light on the USP?
- How can the product be associated with historical events in a way that emphasizes its benefit?
- What vision of the future or futuristic image can help to make a product feature visible at a glance?

A change of perspective

- How can the product be presented from the viewpoint of other creatures, things or events associated with it?
- how can playing with extreme close-up or extreme distance communicate something about the product or service?

The 10 best response to idea-killer phrases

Working in a group is hard. I have found the experience very unorganised, firstly the

AFTER THOUGHTS

Verdict: Pretty Spiffy.

It’s only a 15 minutes walk from the city.

Kev

The biggest obstacle for class tomorrow is probably not the in-lass deadline exercise; but actually getting to the Cutting Edge Post Production house at (the far end of) West End by 5pm.

Cutting Edge:
Corner Riverside Drive & Jane Street
West End, 4101

Public transport:

Getting there:
195 seems like the best option with a bus stop on Jane St. Those who are interested, let’s meet at the City stop on the corner of Adelaide St and George St (bus stop #47). I recommend the 4.27pm bus (so get to bus stop #47 around 4.15pm and wait).
- - - - - - - - - -
City: 4.05pm. West End: 4.18pm.
City: 4.27pm. West End: 4.40pm.
City: 4.47pm. West End: 5pm.
- - - - - - - - - - - - - - - - - - - -

Getting out:
195 stops after 7pm and I don’t know where the 199 stop is and sounds very far away; so might as well as walk back to the city.

[Link] Cutting Edge: http://www.cuttingedge.com.au/
[Link] TransLink Journey Planner: http://www.transinfo.qld.gov.au/

- Your draft assignment goes something like this: “The objective of this m*ther f***er essay is to define wtf presence is and determine a f***ing formulation to achieve optimum immersion in those MMORPGs I’d rather be playing right now.

- You’ve forgotten to eat/shower/go to the bathroom (yep, a friend of mine ended up with a bladder infection) on multiple occasions.

- You realise you can’t get qwertyitis. The keyboard is just too uncomfortable.

- You wonder if it’s the lack of sleep or the caffeine overdose that will kill you first.

- You still can’t be bothered to change the song that’s been on loop for the last 4 hours.

- Your bed is still made.

CREATIVE BRIEF

Generic Beer.

Why are we advertising?: Lost market share in beer to other alcoholic beverages. Consumers are increasing their spending in beer, but sales are going down. New government regulations on drinking.

Whom are we talking to?: Beer drinkers who are okay with drinking generic brands at home (private consumption). But they think it’s not cool to take generic brands to social gatherings. They are embarrassed by the thought of their friends finding out.

What do they currently think?:Guys: see beer as a masculine accessory and the entry ticket to social gatherings. Girls: who wants to be one of the boys.

What would we like them to think?:

What is the single most persuasive idea we can convey?: Generic beer is the ugly looking, good tasting beer.

Why should they believe it?:

Are there any creative guidelines?: 2 mediums
http://news.bbc.co.uk/2/hi/asia-pacific/6708533.stm
http://www.theaustralian.news.com.au/story/0,20867,20045681-12342,00.html
IBISWorld Press Releases:
http://www.ibisworld.com.au/pressrelease/pressrelease.aspx?prid=79
http://www.hemmy.net/2006/12/31/beer-can-art/#more-877
Super home-brand beer: http://www.news.com.au/couriermail/story/0,,21163307-3122,00.html